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TBWA\RUSSIA\history |


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In 1970, TBWA was founded in Paris .
The Founders:
- Tragos American Management
- Bonnange French Marketing
- Wiesendanger Swiss Creation
- Ajroldi Italian Client Services
In 1993 TBWA became a part of the Omnicom Holding. In May 1998 the Merger of GGT/BDDP and TBWA took place. With the end of 1998 all remaining former Founders Bill Tragos, Claude Bonnange and Uli Wiesendanger "retired" preparing the ground for the new worldwide management.
One of the largest worldwide advertising agency:
- Billings: $ 8.9 billion;
- Countries: 69;
- Offices: 217;
- Cities: 112;
- Employeers: 8 400.
The Omnicom Group is parent to TBWA\. Formed in 1986, Omnicom is a strategic and financial holding company that manages a portfolio of marketleading companies in the disciplines of advertising, marketing services, specialty communications, interactive media and mediabuying services.
Omnicom has been ranked by Fortune not only as the advertising industrys best company, but as one of the very best among all firms in any category. Out of more than 600 companies in 52 industries, Omnicom ranked first in Quality of Management as well as first in Employee Talent.
TBWA\RUSSIA fully represents clients' interests in the market of advertising and mass media, developing complex concepts of advertising and promotional efforts including analytical research and development of media and creative strategies.
In brief, full service capabilities combined with an integrated approach to marketing communications programs.
We believe that work that works helps our clients grow and that growth should follow. This belief leads to ideas and programs that help our clients out-work, out think and out smart their competitors. We accomplish this mission by asking lots of questions. By digging deep into our clients' business. By being attentive listeners. By understanding why customers buy or don't buy their products. By becoming a marketing partner, not a vendor.
Today the group is composed of four main business units:
TBWA\PARTNER
TBWA\DVA
TEQUILA\RUSSIA
MEDIAPLAN
1992 - registration of Partner;
Joinly owned by 3 working Directors and TBWA\ worldwide;
Creative, Media and BTL specialists;
Partner joined TBWA Worldwide in 1998;
2000 - foundation of TEQUILA\RUSSIA;
2000 - foundation of TBWA\DVA;
2001 - foundation of MEDIAPLAN. |
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