MEDIAPLAN's marketing department conducts all kinds of research essential for the development of advertising campaign concept. The analysis of market situation is based upon the data obtained by the marketing department researchers as well as the data supplied by Russia's most credible sociological institutions (Gallup Media Russia, Comcon etc.). MEDIAPLAN is one of the major buyers in the Moscow market of information. Concept of advertising campaign serves a basis for effective, cost-saving media planning which is done in full accordance with international standards.

The prime aim of media planning is to reach the most effective and efficient target audience coverage with appropriate frequency of the audience's contacts with advertiser's message.
MEDIAPLAN's analytical department provides the following services to its clients:

• Market Research/Situation Analysis
• Consumer research and determination of target groups
• Analysis of advertising for specific product categories
• Complex research in business to business market (market research, analysis of "decision making process" with references to specific products, planning of complex advertising campaigns).

MEDIAPLAN has broad experience in organization of Public Relations actions - press-conferences, informational support in press and on TV, "special events": seminars, banquets, presentations, shows and exhibitions, sales promotion actions. Fully realizing the importance of favorable financial conditions provided to clients, MEDIAPLAN has always paid great attention to the development of its media-buying capabilities and is always representing clients interest in the media placement process.