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We believe that work that works helps our clients grow and that growth should follow.
Our belief leads to ideas and programs that help our clients out-work, out think and out smart their competitors.
We accomplish this mission BY:
- asking lots of questions
- digging deep into our clients' business
- being attentive listeners
- understanding why customers buy or don't buy our clients' products
- becoming a marketing partner, not a vendor.
\competitive media activity
The clients brand lives in a hostile environment, thus its necessary to monitor:
- Competitive media activity in all media
- Promotional activity.
- Etc.
Media activity of the competitors is most thoroughly measured.
As most market segments make major use of TV the main tool we use to analyze competitive activity is Gallup TV Index.
\media analysis
Before a media plan is devised, that is before media and vehicles are chosen we offer a detailed study of the Russian media scene tailored to the particular clients needs. We base our analysis on a number of research surveys, including Gallup TV Index.
The media analysis reveals target audience interaction with various advertising means. Therefore, it allows to match market research findings and marketing objectives against the real media situation and tailor media objectives and media strategy accordingly. |
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